We’ve built and continue to maintain successful websites for small businesses, non-profits, e-commerce and media production companies [Link to portfolio?]. Click on “Process” to see how we’ll do the same for you.Process
At Genlack, we custom build every website. We never use commercial templates or out-of-the-box website designs. The features of your site will be unique to your organization.
Your site starts with a team meeting with your web developer and our highly experienced, marketing-savvy graphic designer. We’ll build your brand and design your site to give your customers a user experience that will help you grow your business. We will meet with you for your approval and input every step of the way until your site looks great and accomplishes your marketing goals.Resources
After our initial meeting we’ll determine the best system, framework and software to accomplish your goals. For many of our clients we’ll use Wordpress to build your site. Creating your site in Wordpress allows for ease of use for your staff and provides a robust future development path making it easy to add new pages, posts and products to the site. However, there are many cases where a different Content Management System (CMS), like Drupal, Magento, a custom solution or just a static HTML website will be called for. We’ll present you with the best options based on your company goals.
At Genlack no design is begun until we completely understand the intended purpose of the site and the business goals that the site represents. Then we create a design that will most effectively guide your users’ experience of your website.Site Organization
Your site will be organized based on your content and the needs of your project. Some websites may require several layers of menus with multiple options under each, while others will only need one big BUY HERE button. The way the site is organized, along with the User Interface and User Experience provides a clear path through the site to convert users into customers.UI/UX Theming
User interface design maximizes the effectiveness of your website, moving your visitor through the website along the intended path, without drawing attention to the design and process itself. Graphics and typography encourage the visitor to act. The site themeing process balances the needs of technical functionality and aesthetics to create a system that is both operational and adaptable to your goals for the visitor to your site.Identity & Branding A company's brand is critical to its success.
We develop your company's brand in two phases:
If necessary we’ll recommend some investment in brand development so that your website has a foundation upon which to grow.
At Genlack, we take the worry out of the web.
Our clients don’t worry about technical issues because we pride ourselves on excellent customer service. In fact, we strive to provide concierge support services. Support is just a click away, where you’ll be connected with your project’s developer who understands your website better than anyone.
Once your site is developed and ready for launch we’ll teach you how to update and maintain your site. We also provide clear documentation and tutorials written specifically for your site. These are not generic “how-to’s,” but very specific steps on how to add content or products to your site, back up your site, update your content and keep your site secure. Each new site development project includes a two-hour online live training session that can include anyone within your organization that has access to the site.
Administering your website includes adding products, adding content, monitoring security issues, providing email support and troubleshooting. At Genlack, we create clear and simple administration systems for our websites. In our first meeting, we’ll determine your technical capabilities and how much of your site’s administration you want to do yourself. We’ll base your development plan on hitting that goal. We also offer a complete monthly maintenance webmaster package if you want to let us administer your site.
Website security is not one simple action but an ongoing series of preventative measures. At Genlack we’ll keep the software that runs your website up to date. We keep up on the latest security updates and are well versed in the latest anti-hacking techniques. In the unlikely event that your website is compromised, we’ll get you up and running again quickly.